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Laying The Foundation To Create High Demand Niche Products And Services

Brainstorming - Part 5

Now are you starting to see why I said in phase #1, “there are no bad ideas?”

Remember, all ideas are good when we’re brainstorming - even the wild, zany, and kooky ones. 

Because they add to the creative mood. This in turn gives birth to the cutting edge niche ideas we all profit from.

Now lets take the do-able ideas from this phase and add them to the next phase of the brainstorming process. The real fun is about to begin. If you’re ready lets go.

III. The Action Phase.

Now that you’ve gone through the no bad ideas phase, the evaluation phase, and chose the most do-able idea(s). You are now ready for the next phase. This phase is what I call the action phase.
   
The action phase is where you actually put your idea(s) on the test track, so-to-speak. But before you do, a few preliminary steps must be done.

We can compare the action phase to flying an airplane and you’re the pilot. Before the flight starts every pilot goes through a series of checks.

So, before you put your ideas into action, you too should go through a series of preliminary checks.

There are 5 preliminary checks to consider before starting the action phase, they
are ...

1. Do you have the finances?
2. Do you have enough qualified people?
3. Do you have the proper equipment or supplies?
4. Do you have the proper knowledge, skills or experience? Or can you hire it?
5. Do you have the time to properly do it?

Now let’s go over the 5 preliminary checks in more detail. Starting with …

1. Do I Have The Finances?

Don’t begin until you count the cost.”
             - Luke 14:28 (LVB)


The above statement was  written over 2,000 year ago,  and it’s just as true today. Make sure you have enough money budgeted to test your new idea. If not, wait until you do.

After you evaluate the cost to test your idea, and find it’s over your budget. Perhaps this shouldn’t be in your top priority category.

Maybe you should move it to your future consideration category. Then go back to your list and choose the next idea that’s more do-able, even if it’s smaller than you wanted it to be.

There’s nothing wrong with starting small. If you follow the ideas in this book you won’t be small for long.

2. Do You Have Enough Qualified People?

Our next consideration should be do you have enough qualified people to carry out your niche idea? If you think you may not have enough people to test your idea, can you get more if  needed?

If you find you don’t have enough people to carry out your idea, move it back to the future considerations category. You should then choose another idea that can be done with the amount of people you have now.
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