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Chapter 9 - Principle of  Longevity

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Niche Improvement Chart

How To Use This Chart:


1. Look at the green lettering. This will alert you to possible product or service niche opportunities.

2. Look to the red lettering for the best niche improvement  principle to use.

3. Review Chapters  when needed.

                        

Activity - Product or Service.

↓

 

Best Niche Principle to Use.

↓ 

Already Successful or has been in the past.

Apply Principle of Addition, Adaptation.

Inconvenient, Uncomfortable, Complicated.

Apply Principle of Ease and Convenience.

Used up quickly, Hard to see, lacks space.

Apply Principle of Enlargement.

Big, Hard To Store, Carry, Or Handle.

Apply Principle of Reduction.

Wears Out or Used Up.

Apply Principle of Longevity.

Impersonal, Cookie Cutter, Mass Produced.

Apply Principle of Customization.

Fixed, Stationary Product or Service. Requires You To Go To It.

Apply Principle of Portability.

Boring, Routine, Sameness, Predictable.

Apply Principle of Entertainment, Reversal.

Risky, Safety Hazard, Chance Of Loss.

Apply Principle of Safety.

Too Slow, Requires Waiting, Time Factor.

Apply Principle of Speed.

Has A Negative, Disadvantage, or Irritation or Danger

Apply Principle of Elimination.

Irritating, Disgusting, Stressful to Others.

Apply Principle of Yucky.
Niche Improvement Summary.


Always Ask Yourself ...
 
1. The Principle Of Adaptation - What can I adapt to improve my product or service?                  

2. The Principle Of Addition - What can I add to improve my product or service?

3. The Principle Of Combination - What can I combine to improve my product or service?
 
4. The Principle Of Customization - What can I personalize or customize to improve my product or service?       

5. The Principle Of Ease and Convenience - What can I make easier or more convenient to improve my product or service?

6. The Principle Of Elimination - What can I eliminate to improve my product or service?                               
7. The Principle Of Enlargement - What can I enlarge or expand to improve my product or service?

                        
8. The Principle Of Entertainment - What element of entertainment or amusement can I add to improve my product or service?

                                   
9. The Principle Of Longevity - What can I make last longer to improve my product or service?

                            
10. The Principle Of Portability - What can I make more portable, moveable or transferable in my product or service to improve it ?

                          
11. The Principle Of Reduction - What can I reduce in my product or service to improve it?                            
12. The Principle Of Reversal - What can I reverse in my product or service to improve it?

13. The Principle Of Safety - What can I make safer or less riskier to use in my product or service to improve it?

14. The Principle Of Speed - What results can I speed up in my product or service to improve it?   

                         
15. The Principle Of Yucky - What can I do that my customers or competition don't like to do?

 

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